A diner in Southfields, New York
On-site
974 NY-17Phone: (845) 667-9784
Status: Closed or missing
Last Updated: April 30, 2017
Notes:
Iconic roadside cafeteria, characterised by an unusually long frontage. Opened 1931 by Russian Jewish immigrant Reuben Freed with $1000 (about $16K in today’s money). Supposedly named after his cook, ‘Red’ Appel. Freed employed the Wall Drug method of promotion, erecting numerous billboards at varying distance, to attract long-distance travellers. The roadside eatery’s chance location halfway between New York City and popular Catskills resorts made it very profitable at the height of Borscht Belt entertainment through the 1960s.
Sold in 1984 and closed in 2006, condemned a year later. Speculation to refurbish it in 2011 never came to fruition. Currently threatened.
Interested parties should call 845-667-9784.